I’ll start by saying that at Refemme we are all for engagement rings. In fact, you can pop past our showroom to design your own unique ring with the help of our experts. Or Click here for our engagement ring inquiry form. 

For centuries, customs around love, marriage, and the role of women have shaped how we see diamonds. But as society evolves, shouldn’t the way we think about diamonds evolve too? This idea though, that we have to wait for that perfect moment and the perfect partner to wear a diamond seems a little outdated

Take the idea of taking on a partner's surname – it was once seen as a given, but today, many women are choosing to keep their own names or even create new ones as a couple. This shift reflects a broader change: the desire to define ourselves on our own terms rather than following the rules of the past. I'm happily married now for nearly a year and I am still going back and forth on changing my surname. Is it the practice that's outdated or have we simply evolved? If my husband is reading this, I apologise that whenever someone asks me my name, I am still responding with “ I don't really know.” A very important sidebar - I really do love my husband. So much.

The idea that diamonds are exclusively reserved for engagement rings is outdated. Today’s empowered women are celebrating their own milestones and achievements with these stones as symbols of strength and resilience. A promotion at work. Launching a business. Graduating university. Buying a diamond is a declaration of financial independence, of female liberation.

To wait for the “perfect moment” or the “perfect partner” - to wait to be gifted your forever diamond - doesn’t reflect the world we live in.

We’re modern women. We don’t wait for diamonds. We purchase them. #WHYWAIT